San Antonio's newest golf courses have signed a deal with one of America’s oldest and most respected companies. The courses located at the new JW Marriott San Antonio Hill Country Resort and Spa, will join only a handful of other courses who have sold the naming rights to a corporation, as the new names of the courses will be the AT&T Canyons Course, and the AT&T Oaks Course.
AT&T has left its imprint on the golf scene before, as they have lent their name to quite a few PGA tournaments in the past. In San Antonio, the telecom giant sponsors the AT&T Championship during the year. In the past, it has sponsored the National in D.C., the Masters in Augusta, and the Pro-Am at Pebble Beach. San Antonio being the headquarters for AT&T, it is only natural that the company is also the sponsor for the Spurs AT&T Center and for the San Francisco Giants AT&T Park.
AT&T is in discussions on what services they will bring to the table, and to the course, and just what their sponsorship will mean. Some ideas that are being discussed include wireless scorekeeping equipment, videotaping equipment for recording lessons, and phone and internet services.
San Antonio's relationship with AT&T goes back to 1993 when Southwestern Bell Corp. moved their headquarters to San Antonio, in what was a huge boost to the city. Two years later the company changed its name to SBC Communications, Inc. In 2005, SBC bought AT&T, and soon renamed itself after the more well-known acronym.
The JW Marriott resort in Bexar County is expected to open in 2010, after having been delayed for around eight years due to environmental concerns. It is perhaps just that AT&T attach its name to the courses, as one of the company’s former CEOs, Edward E. Whitacre Jr. was, in part, responsible for keeping the project from falling apart.
When it opens, the resort will feature 36 holes of golf situated against a backdrop of Cibolo Canyon and the gorgeous Texas Hill Country. The courses were designed by two of the best golf architects, Pete Dye and Greg Norman, and will be a semi-private course, open to guests and members.